As a non-profit organisation, we are a passionate team driven by our vision to create a cruelty-free future, by guiding others toward a vegan lifestyle through showing just how easy, accessible, and enjoyable it can be. We strongly believe that knowledge is power, therefore we work to promote veganism through education. Vegan-Friendly host lectures, impactful campaigns, and events, whilst consistently sharing informative content in various different ways. We help thousands transition to a more vegan-friendly lifestyle every single day. Veganism can help abolish multi-faceted issues caused by the animal industry, negatively affecting the Earth, the welfare of animals, and the wellbeing of mankind. Industrial farms enable the murder and suffering of more than 100 billion animals every year. How do we tackle this? We aim to reach a critical mass, where-in 10% of the population is vegan. This is a reality that will create a natural momentum to the revolution. How does Vegan-Friendly do it? 1. Accessibility • Labelling products and businesses with the official Vegan-Friendly certificate. • Enhance the abundance of vegan options in different businesses. • Organising national events • Producing informative content that is accessible to everyone 2. Raising Awareness • Through mass outreach & education, we can rightfully expose the unfortunate truth behind the workings of industrial farms to the public. We do this through executing revolutionary projects. Starting with a limited budget of less than $50K and a team of only 3 people, we have been able to establish substantial growth, and within just a few years we are now operating in Israel and the UK, working with thousands of businesses, companies and manufacturers. Our next expansion will be to the US, hopefully by 2022.