Crash is a multi-platform, community funded brand centered around the animated superhero "Crash", who is dedicated to saving teens and adults from distracted driving. Distracted driving is a growing crisis in America, and the number one cause of car accidents among teens in today's increasingly electronic-focused world, surpassing even drunk driving. Crash was developed as a fun and entertaining way to introduce kids to the idea of stepping away from their electronic devices and focusing on the road while behind the wheel. Similar to the iconic Smokey The Bear forest fire campaign, or Captain Planet and the Planeteers focus on the environment, the idea behind Crash is to get the concept of safe, non-distracted driving into the psyche of young children, long before they get behind the wheel. Crash is in production as a TV series and a feature film; a comic strip and action figure prototypes are also in development.