Naturalogic, together with its partners, is helping companies, investors and governments to understand the economic consequences of natural capital impacts and dependency. We aim to integrate the real cost to society and the values of nature into all major decisions affecting the environment and human well-being. Our ultimate goal is to improve biodiversity and human well- being by informing, advising & motivating organisations towards greater and more cost-effective investments in both. Privatising profits is good for entrepreneurship, privatising the impacts is good for sustainable development…if we privatise the profits, why not privatise the impacts?