SIMBA is the independent business alliance of the Spokane-Coeur d’Alene metro region. We build a prosperous, equitable, and local economy by organizing and educating regional businesses, consumers, and partners. SIMBA envisions a connected, interdependent, supportive, and collaborative local economy with shared opportunities, broadened ownership, and unique community character. We believe in... -loyalty, integrity, compassion, empathy, transparency, honesty, trust -“step up and step back” – exercise self-control for the benefit of the group, practice other awareness and self-awareness, taking initiative -ethic of education, building awareness, teaching and learning at the same time -systemic/holistic thinking and understanding – using systemic thinking ourselves and teaching it to others -shared responsibility, non-hierarchical leadership, solution-oriented