Sensory Value is the first and only product sensory consulting firm that focuses exclusively on the Food and Beverage markets on an international level. The company was founded in 2000 with the aim of adding value to food industry companies in the management of the sensory attributes of their products. Sensory Value is the ally to facilitate the decision making to those responsible of Marketing, Market Research and Consumer Insights, among other professionals, in launching or product reformulation to guarantee their success in the market. Thanks to the use of innovative methodologies, Sensory Value is able to define the optimal winning product. Market research, customer focus, specialization in the Food and Beverage industry and leadership make Sensory Value to be the food industry’s preferred partner for development and innovation of products.