In the next 30 years we will need to disrupt faster and smarter than at any time in human history. By 2050 2.5 Billion extra people will live in megacities. Intelligent Mobility-as-a-Service transformation will assure quality of life, opportunity and access to the services that raise life, health and economic choices for many. Data is the enabler transforming individual transport modes and infrastructure into the integrated, frequent and safe services that customers value. Using the next gen augmented and predictive analytics of Knowi, Silicon Billabong F1RST is here to uplift the data capabilities of MaaS planners, financiers, regulators and operators.