Founders of Discovery Investment Group come from top investment banks including Goldman Sachs, UBS, and Startup-Bootcamp. DIG aims to discover the best start-ups and help them to become the leaders in revolutionizing their respective industries. Unlike traditional investment groups, DIG utilizes a shared investment model, in which all capable individuals and institutions could participate in the investment and capture the deserved returns. Top investors who have worked with DIG include: Xu Xiaoping, Shen Nanpeng, Li Feng, Wu Shichun, etc.