A Bit of History It started in 2001 with a chance meeting between Andreas Mueller and Markus Hoevener at a Palo Alto, CA think tank. Andreas had founded the strategic marketing alliance builder SynapseFusion. Markus was developing search technology at his company, Bloonatic. We immediately realized the benefit of combining an intimate knowledge of search technology with a deep understanding of digital marketing. From this synergy, Bloofusion was born. Silicon Valley Proximity Our office is located in Santa Cruz, CA—just 40 miles from Google’s Global HQ. Our proximity to Silicon Valley puts us in intimate contact with the thought leaders in search and online technology. This promotes innovation in our approaches to problem solving and exposes us to the latest advances in online strategy and technology. The resulting synergies are what John Hagel III, John Seely Brown and Lang Davidson define in their book, The Power of Pull, as a ‘spike’. They write, “For many of us, pursuing our passion will draw us toward the geographies in which similarly passionate people live. These spikes are places where talented people cluster around shared interests and passions: Think Silicon Valley and technology.” At Bloofusion, we’re all about passionate clients’ challenges and bringing elegant solutions to the table.