Parcus Associates is a management consulting firm specializing in Sales & Marketing. We help businesses strengthen their sales process and pinpoint opportunities more effectively. Our tools and process are versatile, realistic and ambitious. Our approach is based on understanding the buyer’s perspective and being effective with each interaction. We also provide sales and marketing training workshops and in-the-field sales support. The Parcus Associates LinkedIn Group offers best practice tools to help members achieve sales excellence, provides access to hot topics and the latest research on what’s new on the web and offers resources and guides to topics including marketing, social media, sales management and monitoring, ROI and more. It is also a channel for members to seek advice on issues facing their business. While open to all professionals and innovation leaders, Parcus Associates LinkedIn Group will focus on tools and approaches for the B2B industry for small to medium sized businesses. This forum is also for business professionals from various industries to share their experiences, innovations, and success stories as well as achieve additional value through networking with professionals with common interests and goals.