Spark No. 9 is an innovation and market research firm with an unusual approach: we use ads to test strategic initiatives. If you are used to traditional market research, this is a huge improvement. Here's why: BEHAVIORAL. Spark measures actual behavior (clicks, views, sign-ups, sales) vs. opinions and hypotheticals (surveys, focus groups, or conjoint analysis). EXPANSIVE. Ad campaigns can test lots of variables—product formulation, brand position, creative style, audience, user flows—all at once. You find the factors that create the strongest connection between your product and each target audience. FAST. Insights within a few weeks. And if you are ready to launch, you can scale immediately—it’s an ad campaign, after all.