Admedo is an independent UK-founded tech company with a mission to bring greater transparency and control to programmatic advertising. Its industry-leading proprietary Demand Side Platform (DSP) was developed to democratise the programmatic landscape, and provide marketers, agencies, and publishers with a straightforward and customisable way to benefit from the technology. Admedo is disrupting the online advertising industry, opening up the possibility of a programmatic future, free of binding contracts and the need to align with a particular tech stack. It has evolved into a fast growing international business, whose talented team of global experts share a commitment to eliminate the dishonesty and jargon often associated with automated media trading. Admedo's continual investment in its technology ensures that it meets ever-changing industry needs.