Gus Grip founder, Jen Psichopaidas DeAngelo, got her first Peloton bike two days after receiving clearance to workout postpartum and she was hooked. Jen also recognized that she and so many other riders would place a towel around the handlebars to absorb sweat, provide padding and a bit of friction. At the time, Jen searched to no avail for a product that satisfied those same needs. So, she set out to prototype her own. While riding the high of realizing her idea had legs, Jen suddenly experienced the loss of her father, her best friend, her Gus. As a Greek immigrant, Jen’s father had actualized the ‘American Opportunity’ – as she calls it – and instilled in her the same work ethic, determination and fun-lovingness he had. Thereafter, driven by those values, Jen began an 18-month journey of iterating and perfecting the prototyped design. The result? A meticulously designed stationary bike handlebar cover with the optimal fabric, fit and feel that affords a good grip and a great ride. As a final touch, to forever memorialize her father, Jen named it after him, the Gus Grip.