Beet It Sport Nitrate 400 shots deliver a consistent dose of dietary nitrate (400mg) per 70ml shot, derived solely from concentrated beetroot juice (98% concentrated beetroot juice, 2% lemon juice). Over the last decade, our beetroot juice has been used in over 300 independent studies around the world, for research into the benefits of dietary nitrate supplementation for sport and exercise performance. Beet It Sport is Informed Sport certified and is the natural nitrate product most trusted by the worlds sporting elite; most notably, by Eliud Kipchoge of the prodigious NN Running Team.