Shift2 exists on the premise that websites don't have to be a curse when running a business, and they don't have to break the budget either. We believe the DIY approach is great if you know what you're doing and you have a lot of time, but that's generally not the case. With the "DONE FOR YOU" approach, we can free up small business owners to focus on what they do best, and leave the website development, management and hosting to us. The best part with our subscription plans is that we stick around at least for an entire year after launch, unlike most companies who launch the site and charge more for any kind of maintenance.