Freelance creative, imagineer, strategist & design thinker. Fond of cross-industry thinking, social innovation and disruptive design. Eager to rewrite companies' stories. Facilitating change and creating value through communication in its broadest sense. Specialised in 360° communication strategy, disruptive design, marketing concepts and 'human content'. Thé missing link between content marketing and human-centric design, if you'd ask me. I strongly believe relevance is king, content merely a butler. In cocreation and consultation with experts, your board members, employees and/or clients if needed. With innovation and the 4 new P's - People, Purpose, Passion & Potential - in mind. Always striving for social impact. Because I believe communication and design are all about envisioning and creating a world you’d like to live in. In the future, businesses will be challenged to think holistically, seeing their company as a part of a bigger ecosystem in search of shared value. Triggered? Share your challenge via hello@lienderuyck.be