DPIIT Recognised startup. ‘Nurolite Innovation Private Limited’ has been started with a vision of developing and commercializing quality innovative products. 1. In hygiene care like as brand "WINCHEE" has started with a vision of developing and commercializing quality innovation products. Initially has been started with Washable and Reusable N95 Mask to fulfil demand of Indian / abroad consumers. Manufacturing as per WHO guidelines and approved by DRDO, FDA, ISO & CE. 2. In beverages like as fruit smoothies under the registered brand / trademark name ‘STRAW’ with a focus on key regions. Based on consumer – centric ideas, we evolve our values of products by utilising our knowledge and technology which we have accumulated over past many years from our own lab research and work experience from beverage industry. ‘STRAW’ smoothies offer 100% fruits benefits without compromise of natural quality and taste. Straw smoothies comes with the approved shelf life of 6 months without cold chain requirement. Straw smoothies’ uniqueness are; No added preservative, No added color, No added flavor, No added sugar, No added water and Lactose free. It just contains 100% fruits with a pinch of real honey. All these uniqueness makes ‘STRAW’ a Simply Super Drink which can be consumed anytime as a healthy short meal or healthy drink.