Two dudes who occasionally agree on what music is awesome decided to glorify that middle slice of their musical venn diagram. Genre is no barrier, only quality. Vinyl is venerated. Founded in 2013 by Casey Jarman (Managing Editor of The Believer) and Ben Hubbird (Digital Promotions and Label Relations at CD Baby) with art direction by Adam Grano (Designer at Dark Horse Comics, formerly Art Director at Fantagraphics Books).