Kyoto City Tourism Association (DMO KYOTO) is a public organisation made up of over 1,500 member organisations/companies with the aim of attracting foreign travellers to Kyoto. In cooperation with the city government and related industry groups, DMO KYOTO actively promotes tourism to Kyoto through the development of strategic business alliances and initiatives and the provision of tourism information. DMO KYOTO also regularly attends international travel industry fairs and seminars, participates in conferences with travel agents and tourism operators, and provides a variety of resources and support services for local and international media representatives. DMO KYOTO’s mission is to promote travel and tourism opportunities throughout the city in a sustainable way, enrich the lives of both visitors as well as the local community by helping everyone experience the true essence of the city, and build the international image of Kyoto as one of the world’s leading cities of culture. DMO KYOTO also works closely with the Japan Tourism Agency and the Japan National Tourism Organisation (JNTO), as well as its 12 own overseas representative offices, to promote Kyoto internationally.