Evidenced-based market research in regional Victoria and specialising in agriculture. Moroka River is a specialised market research and strategy consultancy, providing evidence-based, actionable solutions. We are based in regional Victoria and specialise in agriculture market research and communications strategy. Three areas drive what we do: 1. Evidence: Because gut-feel and anecdote should not drive business decisions. 2. Meaning: Distilling and communicating meaning is fundamental. 3. Action: Outcomes that enable clients to take action with confidence.