Theory is a brand consultancy that makes your marketing compelling, effective, and focused. Because great ideas need a blueprint. BRAND STRATEGY We transform complicated offerings into straightforward and persuasive reasons to believe. Our brand workshop uses stakeholder expertise to build a simple and clear brand strategy in just one day. RESEARCH Whether you’re looking for a new market, customer, or offering, we use a mix of research approaches designed to uncover the most complete truth. The result is low-cost research with high-value output centered on results, not quantity of work.