In B2B, the way customers are buying is changing. From being mostly in-person to including a blend of digital and physical touchpoints and involve a multitude of stakeholders. This shift has massive ramifications for the way companies should organize & run their sales & marketing functions. At Kvadrant, we help companies navigate this complexity, make the right choices and structure their Sales & Marketing engine. Being deeply specialized and senior-driven, we help companies excel within commercial strategy, value propositions, processes, leadership, and technology to generate profitable organic growth. Go to www.kvadrant.dk to learn more