Our aim is to offer diamond jewellery crafted in a socially and environmentally conscious way at a fairer price – for you and for the craftspeople. We only sell conflict-free diamonds and by using cutting edge technology, our diamonds are grown in a laboratory and are visually and chemically identical to natural mined diamonds. We use a combination of recycled metals, lab-grown diamonds, semi-precious gemstones, with all our packaging being eco-friendly. Some called us brave. Some called us naive. Regardless, we set out on our mission: to move the jewellery industry towards a more sustainable approach, focused on three things: People. Planet. Profit.