"RUFF" is the largest selling kids wear brand in India today and the success has been achieved in a very short span. Being the trend setters in kids wears segment, RUFF create the latest international fashion trends thus providing the fashion conscious kids stylish clothing co-ordinated accessories with ever changing styles & products. "RUFF" has always nurtured futuristic outlook by maintaining constant innovation, creation and stringent quality control measure, coupled by dynamic marketing approach providing complete customer satisfaction.