Prevent and remove duplicate data, improve data quality and master your Single Customer View (SCV)  with Paribus 365. Duplicate data causes Microsoft Dynamics 365 users to become frustrated, misguided and confused, leading to a lack of customer satisfaction. Successfully managing Dynamics data and keeping it clean of duplicates is vital for effective customer engagements and a SCV. Paribus 365, embedded in Dynamics 365, provides the following: Intelligent Searching – the fuzzy matching Paribus 365 search engine means you always find what you are looking for, even if you do not spell it correctly, or know the name of the person or company. Duplicate Prevention – A lack of data quality policies puts your Dynamics 365 system at risk. Paribus 365 stops the creation of duplicate data by warning users when they are about to add a record that already exists, enforcing your data governance. Duplicate Detection – When engaging with Dynamics 365 entities, it is important for users to know if it is a duplicate. Paribus 365 actively warns users of any potential conflicting duplication, before they engage. Making it easy for users to review each conflict and to establish a SCV. Data Cleanse, Merge and Consolidation – Achieving duplicate-free data should be a key data quality goal. Paribus 365 searches across the entire Dynamics 365 system to identify large-scale data duplication. Potential duplicates are reviewed before easily merging and consolidating them into a single master record. Lead Management – Effective Lead management is essential for a clear insight of business opportunities. Paribus 365 automatically highlights existing customers to assist the Lead qualification and engagement process, preventing misguided customer engagements. Smart Entity Lookups – Dynamics 365 Entity Lookups do not use fuzzy matching, and may promote the creation of a new entity, which could be a duplicate. Paribus 365 provides fuzzy matching, ensuring users to find the correct entity