The Keer Group provides integrated marketing solutions for reaching outdoor and active lifestyle enthusiasts. Our primary areas of focus include media strategy and planning, content marketing and search engine optimization, and creative for print and digital applications. We believe that no one else quite understands the story and vision behind a brand more than the founder and their team. When paired with a simpatico marketing partner, the stories and purpose driving the brand can reach the desired target with significant speed, impact and effectiveness. We help companies build effective media strategies for reaching their target audience. Our team of writers provide custom content and branded storytelling effectively written to maximize keyword use and search engine results while maintaining reader interest. Our design team works with clients on print and digital creative including web development, ad campaigns, collateral, logo design, email and social media campaigns. Our work has spanned consumer goods, travel, tourism and recreation, publishing, club life and conservation. The scope of our work varies by clients’ needs. Established brands often need a simple refresh such as a new website and marketing collateral, updated content for an existing website, regular blogs, social media and email campaigns. Other times they need media coverage including new story angles and expanded placement. Start-up and transitioning companies often require foundational assistance before marketing efforts begin: competitive research, market analysis, or strategic planning. Effective creative and media strategies are rooted in these core building blocks. The Keer Group has worked in the active outdoors industry for decades. Our team of marketing professionals has established invaluable industry relationships. Individually we’ve had careers as writers, photographers, magazine editors, graphic designers, art directors, web developers, social media managers, market researchers, search engine specialists and business leaders for a variety of prominent outdoor brands. Collectively we provide you with the power of an industry best team – talent, connections and passion.