Mission Joe Bonamassa’s Keeping the Blues Alive 501(c)(3) seeks to promote Blues Music through by creating awareness about Blues Music and its impact on our culture, to the next generation of youth. Additionally, its goal is to provide funding for music programs and educational scholarships. Company Overview Keeping the Blues Alive 501(c)(3) endeavors to stimulate and enhance both the passion and awareness of Blues Music by exposing students to its cultivation from African American poetry, spirituals, and work songs. All of this is achieved by instilling a message that through perseverance, hard work, and dedication, one can achieve the dreams they desire. General Information Blues Music - the uniquely American art form, has been celebrated, embraced, and cherished for more than 100 years. Keeping the Blues Alive 501(c)(3) aspires to foster and highlight the rich, inspirational history of Blues Music through Joe’s personal experience and growth within the Blues/Rock community over the past 20+ years.