Founded in 2008, Iridium is a lifestyle brand with three locations – our flagship location in Chicago’s Wicker Park, Iridium 77 Lab inside Block 37 Chicago and our Atlanta store. We feature our in-house label Iridium along with other premium streetwear brands such as Nike, Supreme and Bape. Behind the Brand Iridium’s CEO Platinum Williams has over ten years of experience in the fashion industry. Before starting the company, Platinum juggled working as a biochemist by day and a fashion stylist by night. From styling he went on to creating designs that lead to landing a number of big name clients. Iridium has been featured in New York Fashion Week and have been chosen by prominent stylists to stars such as Justin Bieber, Chris Brown, Usher, Gucci Mane and Marvin Jones of the Cincinnati Bengals. Other personalities include Toni Romiti, the Westbrook Sisters and Kid Ink.