Ruhe was founded by Kapil Gupta in 2020 who returned to India from the USA guided by his entrepreneurial spirit after quitting his well-paying SAP job. Kapil started manufacturing as an OEM but within a short period realized the immense potential of his team and took a step forward in establishing his brand, RUHE. The brand eventually expanded, eliminating the multiple middlemen by indigenously manufacturing and directly selling its products to consumers via its online store www.ruheindia.com and through various other online platforms like Amazon, Flipkart, and Moglix. The brand illuminates its core values of extraordinary quality and services through a ’30 Days No-Questions-Asked Return Policy, full warranties on all its products for up to 10 years, and reliant and efficient consumer care and support. Owing to its increased popularity among the masses, Ruhe at present functions as an omnichannel brand that not only sells directly to its consumers but also has strong partnerships with over 3000 dealers across the country through UDAAN, a B2B platform. Ruhe has over 1100 Stock Keeping Units (SKUs) and offers a wide array of made-in-India Bathroom and Kitchen Fittings and Fixtures – Kitchen Sinks, Handmade Sinks, Shower Drain Channels, Floor Drains, PTMT Faucets, Showers, Health Faucets, Unbreakable Bathroom Accessories and all Allied Items for installation purposes. With its water-saving faucets and showers, which consume substantially less water than their conventional equivalents, it takes the lead in dealing with water conservation and promotes sustainability by using recyclable raw materials for in-house manufacturing and packaging. Ruhe has made and sold millions of products and grown considerably in the market as a result of its solid work ethic, creative intellect, and support from its ever-growing consumer base and continues to march ahead with the vision to make its most practical, convenient, & elegant products directly accessible to every Indian household.