OUR AIM Curate Beauty is modernising wholesale buying with a marketplace platform designed for today’s see-now-buy-now, digital-first world. WHAT WE DO The website showcases top independent beauty brands while streamlining the buying process for UK retailers. The platform facilitates retailers’ entry into the £30 billion beauty category and provides enhanced visibility and scaling opportunities for beauty brands all in one place. WHO WE ARE With backgrounds in beauty journalism and luxury retail, Sam Freedman and Margot Vitale have used their extensive industry experience to reimagine the buying process, with every aspect built for maximum efficiency and ease.