We stand for the kind and quality of care that pets and their parents deserve. There are no limits to the love and care we give our pets. Why should we limit what we expect from the products to care for them? Why can’t the ingredients live up to the standards we demand for the rest of our family? Why can’t the packaging be the kind we love to live with, feel good about using and disposing? These are the questions we asked ourselves and why we’re here. The way we see it, we don’t need more pet care products. We need better ones.