Developed societies have become over-polluting, unhealthy and eventually unsustainable, with each and every of us contributing to it with our shopping decisions, in most cases unconsciously. Our aim is to empower Consumers to take better informed decisions on their everyday shopping while providing FMCG industry with the insights and tools to satisfy Responsible Consumers demands. Thousands of products are sold daily in supermarkets with constant pressure on price & shelf space, lowering both, margins & opportunities to reach desired consumers. Shoppers make hundreds of decisions monthly with little knowledge of the impact of their decisions on their own health, wellbeing, domestic budget and the environment. With our mobile app, we digitalize shopping receipts on real time and offer shoppers customized product and shopping information. By capturing and processing consumers shopping habits, we allow the industry to personalize marketing actions strait to the desired shopper, regardless where they shop. Thanks to a better consumer knowledge and direct access to them, we shorten the journey from strategy into action, increase brand impact, advertising investment ROI and enable bigger consumer discounts & promotions on lower margin products.