Pancast is a privacy compliant, brand safe platform that connects buyers and sellers of premium video ad inventory in a private digital marketplace. Pancast delivers large-scale custom audiences across aggregated premium video inventory. Using cross-publisher first party data, Pancast provides contextual targeting solution for higher campaign performance without third party cookies. The foundation of Pancast is built upon an ethical infrastructure, shaped by the values of trust, innovation, transparency, and authenticity that aims to reduce the complex world of online video advertising.