ChinUp is a company based in Perth, Western Australia that has developed a neck support device to assist sleeping while travelling and managing neck pain. The product has been designed by an Australian spinal surgeon and Bioengineers to ensure user comfort. The ChinUp device was developed by a team consisting of an Australian spinal surgeon, two bioengineers and Tiller Design (a leading industrial designer based in Sydney, New South Wales). The company hopes that the product will be useful in a number of everyday situations. This includes assisting people: - Sleep upright on a plane or bus - Managing posture for office-workers - Managing ongoing neck pain and posture correction