IT should not just be seen as a tool that enables the day-to-day running of the business. As a matter of fact, IT can help a business grow in a number of key areas, such as developing new revenue streams, streamlining processes, increasing efficiency, and increasing cost competitiveness. Furthermore, IT can enable the creation of a crucial network between partners, clients, or even employees. Business used to rely on technology, now technology is business, and IT experience is the customer experience. Navigating and harnessing digital transformation is how to get ahead – creating new customer experiences, optimising core business operations, accelerating new products and services, or finding new markets.