We’re dog lovers and want to ensure that their good behavior is not only rewarded with a tasty treat but offers essential nutrients for a long and happy life. Our passion for dogs is primary, but we believe in spreading the message of sustainability. In 2050, there will be 10 billion people on earth and limited resources to go around. We need to find ways to preserve those resources. That’s why we use cricket powder as our primary protein ingredient, it hardly requires any water or land and significantly reduces pollution when compared to livestock like cattle. We’re not here saying we can save the world, but our treats happen to be delicious, nutritious and good for the future of our planet, so that’s a WIN WIN WIN.