Helal Group is a family owned business developed by Salem Helal when he was 20 years old. Inspired by his father’s small workshop that produced sorghum brooms, Salem began investing in machinery to create a brush-making factory in 1981. By 1998, Salem increased his production capacity, added more cleaning product lines, founded the trading company El Helal & Golden Star Egypt for Household Products, and created one of Egypt’s most valuable and trusted brands. In the 2000s, he expanded his business by establishing more factories that produced detergents, plastic household products, cartons, and cookware. Currently, Helal Group is the largest manufacturer of household products in Egypt. All of the product ranges are home-oriented and include 1,500 products. Since its inception, the Helal name has been synonymous with quality and trust in the products it manufactures. The company’s main objective is to ensure that any product that carries the name and logo of Helal guarantees quality and trust.