The aim of AffinityMatters is to leverage Affinity level to help companies, professionals and digital agencies to achieve their marketing and communication goals thanks to Artificial intelligence schemes applied to psycholinguistics models and patterns. AM helps companies to: - select the best candidate among a list of potentials -discover, extract and monitor the brand personality and compare with that one of our competitors -make brand narrative analysis - measure the level of affinity between the brand perception and social influncer - find the right salesperson to interact with, according to some schemes, in continuous improvement. -