Hi, I am Jeni, the founder, and owner of Choose Joy and Smile! My roots are from North Carolina, but I grew up in the midwest in Omaha, Nebraska. My family and I have been in the Phoenix, AZ, area for four years. I am an intuitive crafter learning to let my creativity inspire me and not let an end goal stop my imagination. I have a background in business planning and helping other creators start their small businesses. I have always had a love for all things marketing and am self-taught on digital marketing, and have always had an interest in blogging, which has led me to open my own crafting business to inspire those who receive my items. I started crafting at the age of 3 but used to have an end idea when creating, and now I allow myself to have an idea but not a restriction.