London born and bred, Licensed to Charm was founded in 2018 by Maggie Calmels, who wanted to create a range of original charm jewellery made locally using sustainable materials and traditional craft techniques. The collection is full of character, unique and totally authentic, combining licensed and own-brand ranges of collectable handmade charms and pendants.. Whether you have a passion for Hatsune Miku, a nostalgic fondness for Labyrinth or Miffy the Rabbit, or a love of nature and art there are charms to suit, ready to mix and match and to be worn not just on bracelets but on necklaces and as earrings. This jewellery is made to keep and to collect, or to give to a loved one, but most of all it is designed to make you smile. The Licensed to Charm brand also includes a range of bracelets, earrings, cufflinks and necklaces, priced from £30 - £200, featuring over 150 styles and made from Sterling Silver and Gold Vermeil. Each piece blends innovative and fun visual design and is made to the highest quality to create both bold statement pieces for every occasion and the perfect standout accent to daytime and evening looks. All jewellery pieces are designed and made by hand in the UK using highly skilled artisans in the established jewellery trade. “The aim of Licensed to Charm is to create beautiful, wearable keepsakes that evoke memories and make you smile. The charms can be worn in lots of different ways - not just on the traditional charm bracelet of your childhood - and we plan to introduce many new ideas for this as our jewellery range grows.” Maggie Calmels.