We position business leaders online to make an impact and drive real results using research, social media, and analytics. Having a distinct voice online and a steady stream of social content that engages your audience can drive real results for your organization. This includes generating leads and sales, attracting top talent and opening doors to speaking opportunities. We work with executives and their marketing teams to develop a digital identity and engaging social content to achieve these objectives. We start with a proprietary diagnostic to determine past and desired future state for each client. Once we’ve defined our client’s objectives, values, passion projects, and thought leadership focus areas, we develop a steady cadence of authentic and impactful social content to target their audience and drive engagement. Once content is developed, we manage all social execution, including content posting, community management, influencer engagement, and targeted paid amplification and reporting. We then closely monitor content engagement and adjust our strategy to ensure performance is constantly improving. We establish key performance indicators (KPIs) aligned to company objectives during the first three months of working together and monitor progress on a monthly basis.