LeEco, formerly Letv, is a global streaming video and consumer technology company. Originally founded in 2004 in China, where it leads the market in online video and entertainment, the company has developed a unique “ecosystem” vision built around its content, applications and devices. LeEco’s vertically integrated approach makes the highest-quality products accessible for value-oriented consumers. The company’s interests span film production (including the upcoming Matt Damon film The Great Wall), automotive (such as a partnership with Aston Martin), personal transportation (see press around Le SuperBike) and consumer electronics, like its smart TVs and Le SuperPhone. Relentless pursuit of innovation and a singular, people-oriented approach has been the driving force behind LeEco’s evolution.