The Freakin’ Story Freakin’ Unbelievable Burgers is an explosive fast casual concept that is raising the bar and lowering prices for diners who just want a truly better burger. It’s really that simple. Designed based on the shortcomings and lack of options from the “other guys,” Freakin’ is “smashing” the competition and setting the industry up for a new game. Shortly after coming onto the market in 2012, Freakin’ was named one of the “Top New Burger Joints” in North America by BurgerBusiness.com and was ranked among the “Top 25 Movers and Shakers” by FastCasual.com.