The FairLife Charity is raising standards in finance with a fair trading mark and improving financial education. The charity awards its trademark logo - The FairLife Mark - to companies that price honestly and trade fairly with their customers. This will ultimately help you to choose what you need with confidence, by making products better and easier to understand. There is a growing public appetite for a fairer society and leading firms are responding. Ethical considerations are becoming more important in driving consumer purchases and the FairLife Mark is a way for companies to highlight their commitment to fair standards. Profits from the charity fund financial education in schools, giving our children have the knowledge they need to make good financial decisions throughout their lives.