Deviance (https://deviance.ai) are the pioneers of Active Intelligence – always-on identification and analysis of opinion changes – used by a diverse spread of clients in investment, music, sport, TV, and politics. Observing billions of words using a combination of leading-edge AI-based technology and comparative approaches developed for criminal investigations, Deviance understands what's changing in language contextually, uncovering new actionable intelligence and forecasts of opinion without the need for analysts, more data, or yet another dashboard.