Brandstar is the leading source of branding, marketing and media intelligence with in China. It covers top marketing and ad news, case studies and resources related to publishing, agency, brand and digital platform. BrandStar daily news and case studies sections have become an important destination for those interested in the latest developments within the marketing and media community as well as other aspects of culturally-relevant content such as design,technology and lifestyle. With Headquarter in Shanghai. BrandStar’s award-winning coverage reaches an engaged audience of more than 1 million marketing and media professionals across platforms including digital, events, newsletters, social media and podcast. Brian Lai is the founder at BrandStar. He is responsible for companay’s branding, operational excellence and strategic partnerships. Previously, He was the planning manager at DigitasLBi Greater China . Brian graduated from University of Strathclyde with MSc Marketing degree.