Passionate about Sales & Marketing. Only 47% of marketers say they have a completely unified view of customer data sources. Only 46% of sales reps have data insights on customers’ propensity to buy. But among them, 85% say this makes them more effective in their job. Meanwhile, building a positive customer experience starts with identifying what that means to you and your customers, but fewer than half (49%) of marketing leaders believe they provide an experience completely aligned with customer expectations. The solution doesn't require throwing everything out and starting over. What is required is getting to the root cause of why this situation exists, discovering what a positive customer experience means to you and your customers, and begin aligning marketing, sales, customer service, and the entire company around that experience.