Our mission is to change the perceptions, objectives and practices of business from a material base to an Ubudiyyah base. Allah Ta’ala has engineered our worldly existence as one of interdependence. Hence, virtually every one’s daily routine will include transactions and interactions (Mu’aamalaat and Mu’aasharaat) each of which either takes one closer to Allah’s pleasure and Jannah or His displeasure and Jahannam. The outward form of transactions involving exchange of tangible goods and services, known as Mu’aamalaat, has been comprehensively covered in virtually unlimited detail in books of Shari’ah. The inward character, morals, attitudes and general excellence in personal interaction with other human beings known as Akhlaq/Adaab, has also been exhaustively covered by the work of our ‘Ulamaa’. The “Ubudiyyah Business Model” seeks to help facilitate humanity in engaging and conducting all of their business transactions and interactions in alignment with Shari’ah and Akhlaq, by providing a simplified outline and roadmap in a user-friendly format.