How do you make your most important life decisions? You might do lots of research, check with family and friends, or simply go with your gut. Trying to get the right advice can be challenging, overwhelming or expensive – and the advice you do get can feel generic and disjointed. Especially when it comes to understanding the financial implications of your big choices in education, career and family. And have you ever wondered why so much financial advice makes so many people just feel bad? There must be a better way! At Advice Mosaic, we believe advice matters – and that it can be accessible, unbiased, customized and proactive for anyone who needs it. We want to help digitally savvy Canadians make better life choices with their money in mind – and not by telling them that money choices should limit their life. We believe our users can spend better, save more and, ultimately, invest to improve their lives, not just their financial situation. Our goal is nothing less than enabling social mobility and satisfaction for people who are currently underserved by traditional advice providers. Advice Mosaic is a platform that combines user context and life choice journeys with the highest quality advice. We are leveraging human-centered design, data aggregation and artificial intelligence capabilities to deliver a wildly differentiated advice experience for our users, as well as provide integrated fulfillment of saving and spending activity with curated partnerships and providers. Our vision is a subscription service that delivers a multiple of its cost in savings to users, and a broad section of Canadian society confidently experiencing the compounding financial and wellness effects of making good choices.