Dreams on Air is a unique concept store and PR showroom representing more than 25 NY-based edgy, emerging and established designers, located in the very heart of Soho, next to Issey Miyake, and on the same block with Chanel and Balmain. The store is launched by Alise Trautmane, Parsons graduate, and Sai Kong, who apart from having their own fashion brands, have extensive experience in fashion marketing and retail. Dreams on Air works on a co-sharing principle: it is like “WeWork” for luxury fashion retail. Designers share the costs of the rent and professional staff. Further, Dreams on Air provides a creative community by encouraging designers to meet each other in the store, exchange ideas and engage in collaborative projects with each other.