Jane Norman is one of the UK’s most successful young fashion brands, with some of the highest sales per square metre in the industry. The brand has carved a niche in the UK retail market, targeting 16 to 25-year-old fashion-conscious women with sexy and affordable adaptations of catwalk trends. History Jane Norman was founded in 1952 in London, with the aim of providing young women with affordable, stylish and figure-enhancing fashion. In 2003 CEO Saj Shah led a management buy-out of the company which strengthened the brand and enabled it to embark on a rapid expansion programme. We now operate more than 200 stores in the UK and Internationally.